商品敘述：

This case asks students to prepare a report comparing the financial and operating performance of AT&T and Verizon. Taking the perspective of a communications industry analyst, they must also consider the differences between and implications of the companies'' business strategies and the differences between the technology and growth rates of the wireless and wireline business segments. As part of this exercise, students reorganize the balance sheets in terms of operating and financial components, calculate changes in working capital, derive un-levered free cash flow (FCF), and apply DuPont style ratios and margin analysis on a consolidated-as well as a segment-basis. Students must also consider the effects of actuarial gains and losses on operating results; and how analysts might adjust for those effects. The case was designed for first-year MBA students in financial statement analysis (FSA) and accounting classes, but it could also be used in other courses to prepare for discounted cash flow (DCF) exercises.

涵蓋領域：

Business models;Financial performance measurement;Financial statements;Industry analysis;Operations strategy

相關資料：

HBS Brief Case Teaching Note, (5-917-544), 34p, by V.G. Narayanan, Joel L. Heilprin;
Spreadsheet Supplement, (9-917-545), 0p, by V.G. Narayanan, Joel L. Heilprin;
Spreadsheet Supplement, (9-917-546), 0p, by V.G. Narayanan, Joel L. Heilprin

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